Page 13 - ECOlogic Book

make us happy and buying less stuff, we can reduce the horrendous impact
we have been placing on the environment. . . “

The ad goes on: “We all have to work together to preserve the continuity of
natural cycles and processes. If we don’t we’ll have no inheritance to
bestow to our grandchildren. All will be gone. Our place in history will be
that of the greatest mismanagers of the Earth; not such a loving way to be
remembered!”

An astonishing thing indeed. Can it be that one company at least, is
beginning to recognize that new bottom line? Can we take this, not as
advertising hype, but as a manatee, a sign that we are finally beginning,
with all our might, to row away from Zug Island, toward home? – a sign that
we are getting ready to put out the industrial fires of our technological
arrogance and rekindle the wise and loving fires of our deep creativity?

13